Download Ebook Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget (Music Pro Guides), by Bobby Borg
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Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget (Music Pro Guides), by Bobby Borg
Download Ebook Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget (Music Pro Guides), by Bobby Borg
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Review
Of course there are any number of self help books out there but if you are really serious about selling your music (and lest we forget making the music, the fun bit, is no real problem for most musicians, what comes next is equally as important and far more difficult) then this well researched, practical, step-by-step guide to producing a custom, low-budget plan of attack is a must. --Total Music Book Reviews''Borg doesn't mess around with diluted ideas and c' mere-buddy-let-me-school-you approaches to this subject; as a professional marketer, he takes his work seriously and presents it as such.'' --Recording magazine''The book shows music artists how to take control of their own destiny, save time and money, and eventually draw the full attention of top music industry professionals.'' --Music Connection magazine
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About the Author
BOBBY BORG has over 25 years' experience in music as a former recording/touring artist for Warrant, Beggars and Thieves, and other groups. He teaches at Musicians Institute, UCLA Extension, and Berklee College of Music. Borg is the author of The Musician's Handbook and over 1,000 magazine and blog articles. He is VP of Special Events for the American Marketing Association and founder of Bobby Borg Consulting, where he assists rising music professionals globally.
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Product details
Series: Music Pro Guides
Paperback: 368 pages
Publisher: Hal Leonard Books (August 1, 2014)
Language: English
ISBN-10: 1480369527
ISBN-13: 978-1480369528
Product Dimensions:
8.1 x 0.9 x 10 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Average Customer Review:
4.8 out of 5 stars
129 customer reviews
Amazon Best Sellers Rank:
#223,427 in Books (See Top 100 in Books)
I read the entire book (267 pages minus appendices) over four weeks. I highlighted, underlined, and wrote notes on almost every page. I collated the notes into a complete marketing plan, according to the book format. And the result was better preparation to promote an independent music project on a limited budget.This book is the premier one. It was published in late 2014 by a 25-yr music-industry veteran. I struggle to find titles that compare evenly. Having said that, every work has its strengths and weaknesses:WEAKNESSES* The self examination required of realistic marketing planning can lead to negative feelings. It's unfair to lay this at the feet of the book, but the impact is challenging to absorb and so bears mentioning.* Most independent musicians begin the marketing process with songs or even a CD in hand. The book begins (logically) at inception. Because of this, it can be dry in the early chapters until you catch up to your point in the process.* The format becomes repetitive at times.* The book is not less than a college textbook. If you're only up for an online article, there is a lot to parse and disregard.STRENGTHS* A consistent, upbeat tone. The editing is excellent. The layout is complimentary and easy to follow.* The chapters are topical and robust. Incredibly well-referenced.* In taking the reader as unknown, the author prompts them to apply marketing principles according to their goals and means. While requiring a greater investment of concentration, the result is a better understanding of where they fit in the music industry and where to focus their efforts.* Comprehensive treatment of topics lends exposure to what is possible and promotes a better-integrated strategy.To top it off, the author is gracious. Would I recommend this book to a musician friend? You bet. (4.5/5 stars.)
My band, The Quarantined [...] is playing live, releasing/promoting our new album, working with filmmakers, getting our music in awards shows, and has a bright future, all because we were able to organize our goals and vision into realistic and acheivable tasks. Everybody who I show my business Plan of Attack to, immediately wants to work with us. Bobby's books have been the "light to guide when all other lights go out", to use a Tolkien-ism. 😃
With the changing landscape of music distribution and consumption, it can be very difficult to get one's head around the best way of building an audience and distributing independent music. This book is the best resource I have seen for approaching marketing as an independent artist. There are so many ideas and resources in here that I found myself going back over sections with a highlighter to make sure I could easily find the nuggets of information I wanted to come back to. In fact, there is so much here that it can be overwhelming to digest it all. However, Bobby has synthesized all these ideas with templates, a sample marketing plan, a great directory of resources and excellent summaries such that the wealth of information never becomes a roadblock to execution. I can't recommend it highly enough.
The book has a well ordered and explained guide for the whole marketing process.The most valuable thing for me was the references of books and other reliable sources.
Awesome Book! Very Informative!. For someone who has been out of the music industry for a while and has recently reentered into it, this book makes complete sense. It's concepts are easy to follow and simple to apply to online music, to boost up sales. I would be lost if It hadn't been for Music Marketing for the DIY Muscian Book. It is very well organized and logical, I enjoyed reading some of the articles on the already famous. The stuggles they endured place light on their humanity. Excellent, enjoyable reading as well as acedemic. Keep Writing those books Bobby.Wendy Leigha
just finished reading Music marketing for the DIY musician. So much good information in there! I have been implementing many of the tactics and have seen my career start to take off. Ive easily doubled my social media presence, and already made many valuable industry contacts in just a few short weeks.This book is well organized, and packed full of useful information! Highly recommended!
So much useful info here. My highlighter got some serious use on this one. Great for moving your band or music career forward with advertising and branding.
Bobby, great job on this book! I highly recommend it to anyone wanting to maximize their chances of success in the music business! In fact, as a former successful business person, as well as a composer, I have no problem saying that this book should be in the hands of ANYONE who has started a business, or who is contemplating entrepreneurship, since the principles laid out in the book can be applied universally. The information is well laid out and easy to read. I have read other marketing "How To" books, and I have to say in all honesty, you will not regret investing in this one! It will be a reference that you will refer back to, time and time again.
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